Ubuhinduzi bwa MarCom.
Kuburyo bwiza bwa MarCom
Guhindura, kurenga cyangwa kwandukura kopi yitumanaho ryamamaza ibicuruzwa, interuro, isosiyete cyangwa amazina yikirango, nibindi. Imyaka 20 yuburambe mugukorera MarCom zirenga 100.amashami y'ibigo mu nganda zitandukanye.
Ingingo zibabaza mubisobanuro byitumanaho ryisoko
Igihe gikwiye: "Tugomba kohereza ejo, dukore iki?"
Uburyo bwo kwandika: "Uburyo bwo guhindura ntabwo buhuye n'umuco w'ikigo cyacu kandi ntabwo bumenyereye ibicuruzwa byacu. Tugomba gukora iki?"
Ingaruka yo kuzamurwa mu ntera: "Bite ho niba ubusobanuro bw'amagambo busanzwe butagize ingaruka zo kwamamaza?"
Ibisobanuro bya serivisi
●Ibicuruzwa
Ubusobanuro bwa kopi ya MarCom / kurenga, izina ryikirango / izina ryisosiyete / iyamamaza ryamamaza kurenga.
●Ibisabwa bitandukanye
Bitandukanye nubusobanuro busanzwe, itumanaho ryisoko risaba abasemuzi kurushaho kumenyera umuco, ibicuruzwa, uburyo bwo kwandika hamwe nintego yo kumenyekanisha umukiriya.Irasaba ibyaremwe bya kabiri mururimi rugenewe, kandi igashimangira ingaruka zo kumenyekanisha no kugihe.
●4 Inkingi zongerewe agaciro
Imiyoboro yuburyo, imvugo, corpus n'itumanaho (harimo amahugurwa kumuco wibigo, ibicuruzwa nuburyo, itumanaho kubikorwa byo kwamamaza, nibindi)
●Ibisobanuro bya serivisi
Igisubizo no gutanga mugihe gikwiye, kwerekana amagambo yabujijwe namategeko yo kwamamaza, abasemuzi / amakipe yabanditsi, nibindi.
●Uburambe bunini
Ibicuruzwa byacu byihariye n'ubuhanga buhanitse;uburambe bunini mu gukorana nishami rishinzwe kwamamaza, ishami ryitumanaho ryibigo, hamwe n’ibigo byamamaza.
Abakiriya bamwe
Isosiyete y'itumanaho rusange ya Evonik / Basf / Eastman / DSM / 3M / Lanxess
E-ubucuruzi Ububiko bwa Munsi Yintwaro / Uniqlo / Aldi
Ubucuruzi bwo Kwamamaza
ya LV / Gucci / Fendi
Ubucuruzi bwo Kwamamaza Air China / Ubushinwa Amajyepfo
Isosiyete y'itumanaho rusange ya Ford / Lamborghini / BMW
Amakipe yumushinga muri Ogilvy Shanghai na Beijing / BlueFocus / Highteam
Itsinda ryitangazamakuru